LoveFilm

Lovefilm International Ltd.

Company type	Subsidiary
Industry	Electronic commerce
Founded	2002
Founders	Graham Bosher Alex Chesterman Paul Gardner Thomas Hoegh Saul Klein William Reeve
Defunct	31 October 2017 (2017-10-31)[1]
Fate	Folded into Amazon Instant Video
Successor	Prime Video
Headquarters	London , England
Area served	United Kingdom Sweden Norway Denmark Germany
Key people	Christopher Cunningham (MSH) Jeff Siemanym (Operations Director)
Products	DVD-by-mail video on demand
Services	PlayStation 3 – November 2010 Xbox 360 – December 2011 iPad – September 2011 Wii and Wii U – December 2012
Parent	Amazon.com
Divisions	Lovefilm UK
Website	Amazon storefront

LoveFilm was a United Kingdom–based provider of DVD-by-mail and streaming video on demand in the United Kingdom, Sweden, Norway, Denmark and Germany.

Acquired by Amazon.com in 2011, the service had reached 2 million subscribers. It claimed over 70,000 titles, and over 4 million DVD, Blu-ray or game rentals per month in five countries. Through a series of acquisitions, Lovefilm quickly became the leading online DVD rental and streaming outlet in the UK and Europe.

The company offered a download service alongside postal delivery but this ceased on 23 February 2009.^[2] The company also started a "watch online" service which offered over 4,700 films available to watch as part of a subscription. This online viewing was available for free to subscribers who had opted for one of their unlimited monthly rental plans or the unlimited streaming-only account.

On 26 February 2014, Amazon announced that Lovefilm's streaming service would be folded into its Instant Video service, and in August 2017, Amazon announced that the Lovefilm By Post service would end on 31 October 2017, citing a "decreasing demand" for the discs.^[3]